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Posts tagged 'Marketing':

Mailchimp

Tutorial on How to Create Email Newsletters with Mailchimp to Market your Books and other Products

So you want to create professional looking Newsletters to go out to friends, family and fans of your book (or whatever project you’re getting ready to unveil) because you’ve heard how effective email newsletters are at getting the word out and keeping everyone up to date. Problem is, there are tons of ways to make these newsletters, and most of them are not free and or don’t look as professional as you’d like.

Well, problem solved. Let me introduce you to Mailchimp. It’s a free online tool that you can use to create and design and send email newsletters that offers wonderful tracking an analytics after your email blast has gone out, so you can see where the most successful parts of your newsletter were, and were the least successful areas were. Let’s get started, shall we?

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Create new fans with Pinterest!

Marketing Your Book on Pinterest Tutorial

Jessica and I are big fans of Pinterest for authors trying to market their books, either traditionally published or self published. To my knowledge, it’s the fastest growing social network out there, and it’s predominantly female driven, which is great for us, because our novels target the female audience. We’ve had an author Pinterest page for about a year now, and actively look into ways to market our upcoming books there and create ways for our fans to be involved with us and find potential new readers for our novels.

Here are some tips we’ve discovered for authors who want to use Pinterest the way we have to increase interest in their brand.

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